KEVIN KEPLAR

Students were reporting that the experience of being a returning student was too difficult resulting in them dropping from their program and ultimately leading to  decreased graduation rates.

Program recruiters were struggling with innacurate and incomplete information that prospective students may have had regarding offered programs.

Location leads were struggling with getting personnel to consistently use Personal Protection Equipment (PPE) on the job. Injury reports were increasing.

After meeting with stakeholders we determined that a spotlight video featuring a recent graduate discussing their experience would increase awareness in available student support resources. Additionally, showcasing one success story would help to ease concerns of apprehensive students. I directed freelance production crews to capture both interview footage and b roll then edited the finished piece.

I pitched creating an student information campaign that would feature current students telling their stories about their experience in various programs. I traveled to various locations, identified subjects to interview, interviewed them then edited those interviews to be featured on the school's web site and various social media channels.

Working with the company safety team, we identified a number of "near miss" stories that featured the successful use of PPE and how it minimized injuries from a number of work place accidents. I traveled to various locations interviewing subjects and edited their stories to be featured on the company internal web site to promote the use of PPE.